The Halo approach focuses on how people think and feel, which makes it ideal for assessing the relationship between brand and customer. We see brands as an extension of the core values and vision of the organisation, their Halo, as we call it.
Our research technique is able to accurately articulate the brand values the customers see in the brand. We work with the client to build on and enhance those values, making Halo a powerful ally to supercharge the brand.
So often research is seen as the enemy of creativity, with Halo the opposite is true. Halo is able to give focus to the creative process and shine a light on the aspect which customers feel are important and meaningful. Added together with measurement to drive behaviour, Halo is a Creative’s best friend.